Euroventure & Portia Jones co-host the hugely successful launch of #EuroventureChat
On Tuesday 1st August Euroventure and Brand Ambassador, blogger Portia Jones (pipandthecity.com), kicked off their series of European travel Twitter chats with an unprecedented storm! Topics were centred on European Travel, ranging from local dishes, to scenic train journeys, to Europe’s best hostels. The first ever #EuroventureChat was a huge success, drumming more twitter engagement in 19 hours than was measured during the whole of the previous month!
With only about a week to build up to the chat, social media manager Catherine and co-host Portia worked hard to plug the up-coming chat across all social media platforms and their websites. With the help of some influencial twitter contacts, anticipation for the chat was running high in the lead up to the first #EuroventureChat.
Over the course of the hour-long chat, participants swapped ideas on 6 Travel themed questions. Portia acted as co-host, retweeting questions and driving engagement through from her own followers to the chat. The response from twitter fans was incredible and surpassed all expectations, with 93 travel bloggers, European destination experts and transport geeks generating an unbelievable total of 4.8 million impressions. 500 posts, 309 likes, 171 replies, 72 retweets and were sent, with an estimated 453k individual accounts reached and at least 100 new followers gained – bringing Euroventure’s brand to the attention of thousands of new potential customers and partners.
The barrage of tweets carried on well past the chat’s end-point: in total the twitter chat carried on for 19 hours, rather than the hour originally planned! Plans for a second chat are already underway, with plenty of evidence suggesting that #EuroventureChat will become a leading twitter chat in its subject area.
Needless to say Euroventure were thrilled with the results, and look forward co-hosting with Portia again and building on this success in the coming months.
Follow Euroventure on twitter on @euroventure and Portia Jones on @Pip_says